Privacy Policy

We believe in openness, privacy and 100% data ownership. We want to liberate analytics and we are passionate about measuring for success. These core values are ingrained into everything we do here at Samedia and that will never change.

This Policy describes the information we collect from you, how we use that information and our legal basis for doing so. It also covers whether and how that information may be shared and your rights and choices regarding the information you provide to us.

This Privacy Policy applies to the information that we obtain through your use of Samedia.com websites including its subdomains samedia.com/fr, samedia.com/de, samedia.com/us-en, samedia.com/int, samedia.com/pl, samedia.com/es, samedia.com/nl, samedia.com/ru, samedia.com/sv, samedia.com/nb, samedia.com/fr-ca, samedia.com/en-ca.

Who we are

Samedia an european manufacturer in diamond tools and construction machines. We're widely known as the european leader of professional diamond tools.

We will never sell your personal data to anyone.

What We Collect and Receive

In order for us to provide you the best possible experience on our websites, we need to collect and process certain information. Depending on your use of the Services, that may include:

Contact us via email — for example, when you ask for support, send us questions or comments, or report a problem, we will collect your name, email address, message, etc. We use this data solely in connection with answering the queries we receive.
Usage data — when you visit our site, we will store: the website from which you visited us from, the parts of our site you visit, the date and duration of your visit, your anonymised IP address, information from the device (device type, operating system, screen resolution, language, country you are located in, and web browser type) you used during your visit, and more. We process this usage data in Matomo Analytics for statistical purposes, to improve our site and to recognize and stop any misuse.
Cookies — we use cookies (small data files transferred onto computers or devices by sites) for record-keeping purposes and to enhance functionality on our site. You may deactivate or restrict the transmission of cookies by changing the settings of your web browser. Cookies that are already stored may be deleted at any time.
Create an account — when you sign up for and open an account on our website, or sign up for a newsletter, we may ask you to provide us with information such as your name, email address and details about your organization. As otherwise detailed in this Privacy Policy, we will solely process this information to provide you with the service you signed up for.

Rights of data subjects

According to the european GDPR regulation and to DSGVO-Verordnung for Germany, you have the right to limit use of your personal data at all times. In order to exercise your rights, please contact our Data Protection Officer directly; the contact details can be found at the beginning of this document. As a data subject, the following rights are available to you:

Right to information
Any data subject has the right to receive a summary of his/her processed personal data.

Right to rectification
Any data subject has the right to require rectification of his/her processed personal data.

Right to erasure
Any data subject has the right to have his/her processed personal data erased provided statutory requirements do not prevent this.

Right to restrict use
Any data subject has the right to restrict the further use of his/her processed personal data.

Right to object
Any data subject has the right to object to the further use of his/her processed personal data.

Right to data portability
Any data subject has the right to have his/her processed personal data transferred in machine-readable format to third parties for further use.

Right of complaint
Any data subject has the right to lodge a complaint with the data protection supervisory authority in the event of non-compliance with guaranteed data processing. This supervisory authority can be contacted at https://www.baden-wuerttemberg.datenschutz.de/online-beschwerde/.

Please not that our analytics tool, Matomo, has been listed among the GDPR compliant analytics tools. We don't use free analytics tools, we pay for that service, because we believe you're not products (referring to the idiom "if it's free, then you're the product").

Opt-out of website tracking

You can opt out of being tracked by our Matomo Analytics instance below:

Your Rights

You have the right to be informed of Personal Data processed by Matomo, a right to rectification/correction, erasure and restriction of processing. You also have the right to ask from us a structured, common and machine-readable format of Personal Data you provided to us.

We can only identify you via your email address and we can only adhere to your request and provide information if we have Personal Data about you through you having made contact with us directly and/or you using our site and/or service. We cannot provide, rectify or delete any data that we store on behalf of our users or customers.

To exercise any of the rights mentioned in this Privacy Policy and/or in the event of questions or comments relating to the use of Personal Data you may contact Samedia’s support team: contact[at]samedia.com

In addition, you have the right to lodge a complaint with the data protection authority in your jurisdiction.

Subprocessors

We use a select number of trusted external service providers for certain technical data processing and/or service offerings. These service providers are carefully selected and meet high data protection and security standards. We only share information with them that is required for the services offered and we contractually bind them to keep any information we share with them as confidential and to process Personal Data only according to our instructions.

Matomo uses the following subprocessors to process the data collected by our websites:

Subprocessor	Data location and security	Service
AlwaysData	Europe, France	Secure infrastructure for servers and databases and logs hosted in Paris, France.

Third party services we use

When you visit our websites, or purchase products or services, we use the following third party services which may collect personal data:

Recipient	Purpose of processing	Lawful basis	Data location and security	Personal data collected by the third party	Privacy policy
Matomo Cloud	To collect and analyse information about how you interact with our websites (web analytics), and to recognize and stop any misuse	Legitimate interest	Germany and Ireland	Anonymised IP address, Pages visited, browser and device used, mouse movements, anonymised key strokes, and more.	link
Youtube	To play videos	Legitimate interest	USA	IP address	link
Facebook	Creating custom audiences, reach people most likely to take an action, measure results of our ads	Explicit consent	USA	IP addresses, information about the web browser, page location, document and referrer. Facebook uses this data to allow our marketing department to create custom audiences, reach people most likely to take an action and measure the results of our ads.	link
Google	Measures the performance of Google campaigns & retargets you on the Google network	Explicit consent	USA	Personal information like your apps, browsers, devices, demographics, ad interests, your activity on Google, your location, and things you've searched for.	link

Retention of data

We will retain your information as long as your account is active, as necessary to provide you with the services or as otherwise set forth in this Policy. We will also retain and use this information as necessary for the purposes set out in this Policy and to the extent necessary to comply with our legal obligations, resolve disputes, enforce our agreements and protect Samedia’s legal rights.

We also collect and maintain aggregated, anonymized or pseudonymized information which we may retain indefinitely to protect the safety and security of our Site, improve our Services or comply with legal obligations.

Privacy Policy Changes

We may update this Policy from time to time. If we do, we’ll let you know about any material changes, either by notifying you on the website or by sending you an email.